About Us

Right now, not all food is food. We believe in a less corporatized and corrupt food system that pushes its costs over into your health, the health of the planet, the livelihood of farmers, and the welfare of animals.

The path forward is clear: A move towards plant-based eating is not only delicious, it’s better for you, the planet, and the other animals.

More than just a shop: a gateway to a healthier. fairer, more sustainable, and kinder way of living.

So much of what we eat has been reduced to a series of biochemical reactions, designed in a laboratory to be translated to the manufacturing process. As human beings, we need to take back our food, because only when we do this can we control our health. Big food companies are too busy selling us stuff to care about what they are doing to our health and the environment.